How it all started

It was 1999. The seeds of an ambitious enterprise were sown in Amadpore, a small village in Gujarat. There was a general lack of proper facilities, infrastructure and counsel for the Agricultural sector in India. Ajit Desai, a simple farmer with a vision decided to take the matter in his own hands and fill this gap. He translated his frustration into a movement that is today redefining the norms and introducing world-class concepts in cultivating, packaging and supplying fruits and vegetables in India.

Ajit Desai embarked upon the challenging task of setting up best-in-the-world infrastructure that would redefine the Fruit and Vegetable business in India, in a remote village so as to be able to export. The task was daunting. After all, he was only a simple farmer with little or no exposure to the complexities of business, technology or international markets. But Ajit Desai was confident and Desai Cold Storage was incorporated.

Along with his brother, Ajit Desai decided to first educate himself on international best practices on farming, packaging and transportation. He toured internationally and attended lectures, seminars and trade shows to build business critical know-how. A protagonist of “practical research”, he initiated this concept even before major Indian corporates were treading the path of innovation carefully.

Ajit Desai’s vision has come true. Within a span of eight years, he has built the best in class infrastructure in India, created a strong, more informed farmer community and built the most exemplary model for contract farming. This goes to prove what can be achieved by setting a goal, applying vision and working hard to achieve it.


	Home \| About Us \| Infrastructure \| Quality \| Products \| Contact